Bing Ads to Parquet in minutes

Bing Ads

Microsoft Advertising is a pay-per-click (PPC) platform that allows you to display ads based on keywords in users' Bing search queries. This connector pulls from the Bing Ads API based on the Bing Ads Python SDK.

Parquet

Apache Parquet is an open-source, column-oriented data storage format of the Hadoop ecosystem designed to provide fast querying on large datasets. Parquet is routinely used for creating very highly scaled data lakes that can still be queried. Parquet is similar to other column-storage file formats that are available in Hadoop.

Estuary helps move data from

Bing Ads to Parquet in minutes with millisecond latency.

Estuary integrates with an ecosystem of free, open-source connectors to extract data from Bing Ads with low latency, allowing you to replicate that data to various systems for both analytical and operational purposes. Bing Ads data can be organized into a data lake or loaded into warehouses, databases, or streaming systems.

Data can then be directed to Parquet using materializations that are also open-source. Connectors have the ability to push data as quicikly as a destination will handle. Parquet likes files that are around 1 GB each. So, if you have high data volumes, Flow can keep your data lake up-to-date in near real-time.

Learn more about your data systems and Estuary.

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